The prestigious winemaking group comprising the Marqués de Vargas Wineries and Vineyards has focused on opening up new markets both in traditional wine-consuming countries and in emerging nations.
The Group has drawn up its 2015-2017 strategic plan with the aim that exports should ultimately account for 50% of sales. It is in this regard strengthening its presence in Asia, not only in Japan and China, but also opening up such new, strategic markets as Singapore, Hong Kong and the Philippines, and other smaller and more exotic destinations including Guam and New Caledonia.
In North America, it has begun operations in the USA with one of the leading importers: Dreyfus Ashby, owned by the Drouhin family, producers of the esteemed wines of the same name in Burgundy and in Oregon. The importer specialises in top-of-the-range wines from family wineries, such as Chateau Petrus, Chateau Laffitte-Laujac… as well as its own Joseph Drouhin label.
A distributor has also been appointed in Canada for Marqués de Vargas and Conde San Cristóbal: Lifford Wine & Spirits.
In Europe, the Marqués de Vargas Winemaking Group has a major presence in most markets. It should be emphasised that the largest export market is in Switzerland, one of the most demanding in the world.
Even in Africa, the Marqués de Vargas Group will have a presence at the leading hotels and restaurants of Morocco.
The following markets were opened up during 2014/15:
- Singapore
- Hong Kong
- Philippines
- New Caledonia
- USA
- Canada
- Luxembourg
- Morocco
The Group’s excellence has been acknowledged by CINVE, in awarding a Gold Medal to the Marqués de Vargas Reserva 2010 and a Silver Medal to the Pazo de San Mauro 2014.
Marqués de Vargas Winemaking Group: excellence and quality
PCYC Press Office: 91 308 0644
Aquiles Gonzalez – aquiles@pcyc.es
Virginia García – virginia@pcyc.es
Mencía de Morales – mencia@pcyc.es
